InsureStory
GEN Z ONLY
We asked industry leaders one question: how do you make insurance matter to Gen Z? Here’s what they said.
IJ
Insurance Journal
INDUSTRY COMMENTARY · AUG 2026
“Insurance doesn’t have a Gen Z problem. It has a storytelling problem. Most young people picture paperwork and cubicles — not entrepreneurship, not helping families rebuild after a disaster.”
INSURANCE JOURNAL · AUG 2026
“Insurers who fail to modernize risk losing both talent and customers. Gen Z expects the same digital experience from insurance that they get from everything else.”
INSURANCE BUSINESS 2025
TH
Tanner Hackett
CEO, COUNTERPART
GG
Grace Grant
GAMMA IOTA SIGMA
“We need to challenge the narrative of the industry. There is more to insurance than its traditional and outdated image of being boring and male-dominated.”
INSURANCE BUSINESS · RIMS ATLANTA
“We still have the same workflows that were in place when baby boomers ran the industry. Gen Z won’t wait.”
BROKERTECH VENTURES · 2025
IE
Industry Executive
BROKERTECH VENTURES · 2025
CA
Cake & Arrow Research
OCT 2025 · N=519
“74% of Gen Z have never considered a career in insurance — but 49% view the industry positively. The problem isn’t reputation. It’s relevance.”
CAKE & ARROW RESEARCH · OCT 2025 · N=519