⚡ Kathas
We asked industry leaders one question: how do you make insurance matter to Gen Z? Here’s what they said.
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Insurance doesn’t have a Gen Z problem. It has a storytelling problem. Most young people picture paperwork and cubicles — not entrepreneurship, not helping families rebuild after a disaster.
INSURANCE JOURNAL · AUG 2026
“Insurers who fail to modernize risk losing both talent and customers to more innovative competitors. Gen Z expects the same digital experience from insurance that they get from everything else.”
TANNER HACKETT, CEO COUNTERPART · INSURANCE BUSINESS 2025
“We need to challenge the narrative of the industry. There is more to insurance than its traditional and outdated image of being boring and male-dominated.”
GRACE GRANT, GAMMA IOTA SIGMA · INSURANCE BUSINESS · RIMS ATLANTA
“We still have the same workflows that were in place when baby boomers ran the industry. Gen Z won’t wait for us to catch up.”
INDUSTRY EXECUTIVE · BROKERTECH VENTURES · 2025
“74% of Gen Z have never considered a career in insurance — but 49% view the industry positively. The problem isn’t reputation. It’s relevance.”
CAKE & ARROW RESEARCH · OCT 2025 · N=519