WTF
What even is insurance?
You and thousands of strangers put money in a shared pot. When something expensive happens, the pot pays. Insurance is shared risk.
01 / WTF
What is a premium?
The monthly or annual amount you pay to keep coverage active. Stop paying and your policy ends.
02 / WTF
What is a deductible?
What you pay before insurance kicks in. Higher deductibles mean lower premiums; lower deductibles mean higher premiums.
03 / WTF
What is a claim?
A formal request for your insurer to pay after something goes wrong. It is reviewed, and it can be denied.
04 / WTF
What is an insurance policy?
The legal contract stating exactly what insurance will and will not cover. Read the exclusions first.
05 / WTF
What is an exclusion?
The list of things your policy specifically will not cover, such as floods, earthquakes, or intentional damage.
06 / WTF
What is an underwriter?
The person or algorithm deciding whether to insure you and what price to charge based on your risk profile.
07 / WTF
What is a coverage limit?
The maximum your insurer pays on a claim. Anything above it is your responsibility.
08 / WTF
What is liability insurance?
Coverage when you are legally responsible for hurting someone or damaging their property.
09 / WTF
What is a copay?
A fixed amount you pay every time you use healthcare, while insurance covers the rest.
10 / WTF
What is coinsurance?
After your deductible, the percentage of covered costs you pay. An 80/20 plan means you pay 20%.
11 / WTF
What is an out-of-pocket maximum?
The most you pay for covered healthcare in one year. After that, your plan pays 100%.
12 / WTF
What is renters insurance?
Coverage for your belongings and liability while renting. Your landlord’s policy covers the building, not your things.
13 / WTF
What is homeowners insurance?
Coverage for your house, its contents, and personal liability after fire, storms, vandalism, or theft.
14 / WTF
What is flood insurance?
Separate coverage for flooding, typically through the federal flood program, because standard home policies exclude it.
15 / WTF
What is term life insurance?
Life insurance for a set period. If you die during the term, your beneficiaries receive a payout.
16 / WTF
What is whole life insurance?
Permanent life insurance that builds cash value but costs substantially more than term life.
17 / WTF
What is a beneficiary?
The person named to receive your insurance payout. This designation usually overrides your will.
18 / WTF
What is auto insurance?
A bundle of liability, collision, and comprehensive coverage for you, your car, and people you might harm.
19 / WTF
What is uninsured motorist coverage?
Protection when someone hits you without enough insurance. Your policy steps in when theirs does not.
20 / WTF
What is gap insurance?
Coverage for the difference between your car’s market value and the amount you still owe on the loan.
21 / WTF
What is an insurance broker vs an agent?
Agents sell for insurers. Brokers shop multiple insurers. Both are commonly paid commissions by carriers.
22 / WTF
What is a loss adjuster?
The person assessing your claim, coverage, and payout. They work for the insurer, not for you.
23 / WTF
What is subrogation?
When your insurer pays your claim, then pursues the party actually responsible to recover its money.
24 / WTF
What is reinsurance?
Insurance for insurers. It lets carriers offload large risks and directly affects what they charge you.
25 / WTF
What is parametric insurance?
A policy that pays automatically when a measured trigger—like wind speed or rainfall—hits a threshold.
26 / WTF
What is a no-claims bonus?
A discount earned by avoiding claims. Small claims can sometimes cost more through lost discounts.
27 / WTF
What is actual cash value vs replacement cost?
Actual cash value subtracts depreciation. Replacement cost pays what it takes to buy an equivalent new item.
28 / WTF
What is an insurance score?
A credit-based score used to predict claims and set insurance pricing in many states.
29 / WTF
What is moral hazard?
When insurance makes someone take more risk because they expect another party to absorb the loss.
30 / WTF
What is adverse selection?
When people most likely to need coverage are most likely to buy it, driving costs higher for the pool.
31 / WTF
What is an actuary?
The mathematician who estimates risk and cost to price insurance products.
32 / WTF
What is cyber insurance?
Coverage for breaches and digital attacks, including forensics, legal fees, ransomware, and business interruption.
33 / WTF
What is a war exclusion in cyber insurance?
A clause excluding losses caused by war—now legally complicated by state-sponsored cyberattacks.
34 / WTF
What is D&O insurance?
Coverage protecting executives personally when they are sued over decisions made in their corporate roles.
35 / WTF
What is errors and omissions insurance?
Professional liability coverage when advice or services cause a client financial harm.
36 / WTF
What is umbrella insurance?
Extra liability coverage that starts after the limits on your auto or home policy are exhausted.
37 / WTF
What is business interruption insurance?
Coverage for lost revenue and operating expenses when a covered event temporarily closes your business.
38 / WTF
What is workers compensation insurance?
Required employer coverage for workplace injuries, covering medical bills and lost wages.
39 / WTF
What is in network vs out of network?
In-network providers have insurer contracts and cost less. Out-of-network care can be dramatically more expensive.
40 / WTF
What is COBRA?
A law allowing you to keep employer health coverage after leaving a job—if you pay the full premium.
41 / WTF
What is Medicaid vs Medicare?
Medicaid is income-based public health insurance; Medicare is generally age-based coverage for people 65 and older.
42 / WTF
What is the insurance marketplace?
The government-run site for buying health insurance without an employer plan, often with income-based subsidies.
43 / WTF
What is telematics insurance?
Auto insurance priced from data about how, when, and where you drive, captured by an app or device.
44 / WTF
What is embedded insurance?
Insurance sold inside another product at checkout, such as travel protection or a phone warranty.
45 / WTF
What is a captive insurance company?
An insurer formed by a large company to insure its own risks instead of buying all coverage externally.
46 / WTF
What is admitted vs non-admitted insurance?
Admitted insurers follow state rules and guaranty protections; non-admitted insurers offer more flexible, higher-risk coverage.
47 / WTF
What is a surplus lines market?
The market for unusually risky or specialized exposures standard insurers will not cover.
48 / WTF
What is an AM Best rating?
A financial-strength rating for insurers. A stronger rating indicates a better ability to pay claims.
49 / WTF
What does hardening market mean?
Prices rise, coverage gets harder to find, and insurers tighten underwriting. A soft market is the opposite.
50 / WTF