WTF

What even is insurance?

You and thousands of strangers put money in a shared pot. When something expensive happens, the pot pays. Insurance is shared risk.

01 / WTF

What is a premium?

The monthly or annual amount you pay to keep coverage active. Stop paying and your policy ends.

02 / WTF

What is a deductible?

What you pay before insurance kicks in. Higher deductibles mean lower premiums; lower deductibles mean higher premiums.

03 / WTF

What is a claim?

A formal request for your insurer to pay after something goes wrong. It is reviewed, and it can be denied.

04 / WTF

What is an insurance policy?

The legal contract stating exactly what insurance will and will not cover. Read the exclusions first.

05 / WTF

What is an exclusion?

The list of things your policy specifically will not cover, such as floods, earthquakes, or intentional damage.

06 / WTF

What is an underwriter?

The person or algorithm deciding whether to insure you and what price to charge based on your risk profile.

07 / WTF

What is a coverage limit?

The maximum your insurer pays on a claim. Anything above it is your responsibility.

08 / WTF

What is liability insurance?

Coverage when you are legally responsible for hurting someone or damaging their property.

09 / WTF

What is a copay?

A fixed amount you pay every time you use healthcare, while insurance covers the rest.

10 / WTF

What is coinsurance?

After your deductible, the percentage of covered costs you pay. An 80/20 plan means you pay 20%.

11 / WTF

What is an out-of-pocket maximum?

The most you pay for covered healthcare in one year. After that, your plan pays 100%.

12 / WTF

What is renters insurance?

Coverage for your belongings and liability while renting. Your landlord’s policy covers the building, not your things.

13 / WTF

What is homeowners insurance?

Coverage for your house, its contents, and personal liability after fire, storms, vandalism, or theft.

14 / WTF

What is flood insurance?

Separate coverage for flooding, typically through the federal flood program, because standard home policies exclude it.

15 / WTF

What is term life insurance?

Life insurance for a set period. If you die during the term, your beneficiaries receive a payout.

16 / WTF

What is whole life insurance?

Permanent life insurance that builds cash value but costs substantially more than term life.

17 / WTF

What is a beneficiary?

The person named to receive your insurance payout. This designation usually overrides your will.

18 / WTF

What is auto insurance?

A bundle of liability, collision, and comprehensive coverage for you, your car, and people you might harm.

19 / WTF

What is uninsured motorist coverage?

Protection when someone hits you without enough insurance. Your policy steps in when theirs does not.

20 / WTF

What is gap insurance?

Coverage for the difference between your car’s market value and the amount you still owe on the loan.

21 / WTF

What is an insurance broker vs an agent?

Agents sell for insurers. Brokers shop multiple insurers. Both are commonly paid commissions by carriers.

22 / WTF

What is a loss adjuster?

The person assessing your claim, coverage, and payout. They work for the insurer, not for you.

23 / WTF

What is subrogation?

When your insurer pays your claim, then pursues the party actually responsible to recover its money.

24 / WTF

What is reinsurance?

Insurance for insurers. It lets carriers offload large risks and directly affects what they charge you.

25 / WTF

What is parametric insurance?

A policy that pays automatically when a measured trigger—like wind speed or rainfall—hits a threshold.

26 / WTF

What is a no-claims bonus?

A discount earned by avoiding claims. Small claims can sometimes cost more through lost discounts.

27 / WTF

What is actual cash value vs replacement cost?

Actual cash value subtracts depreciation. Replacement cost pays what it takes to buy an equivalent new item.

28 / WTF

What is an insurance score?

A credit-based score used to predict claims and set insurance pricing in many states.

29 / WTF

What is moral hazard?

When insurance makes someone take more risk because they expect another party to absorb the loss.

30 / WTF

What is adverse selection?

When people most likely to need coverage are most likely to buy it, driving costs higher for the pool.

31 / WTF

What is an actuary?

The mathematician who estimates risk and cost to price insurance products.

32 / WTF

What is cyber insurance?

Coverage for breaches and digital attacks, including forensics, legal fees, ransomware, and business interruption.

33 / WTF

What is a war exclusion in cyber insurance?

A clause excluding losses caused by war—now legally complicated by state-sponsored cyberattacks.

34 / WTF

What is D&O insurance?

Coverage protecting executives personally when they are sued over decisions made in their corporate roles.

35 / WTF

What is errors and omissions insurance?

Professional liability coverage when advice or services cause a client financial harm.

36 / WTF

What is umbrella insurance?

Extra liability coverage that starts after the limits on your auto or home policy are exhausted.

37 / WTF

What is business interruption insurance?

Coverage for lost revenue and operating expenses when a covered event temporarily closes your business.

38 / WTF

What is workers compensation insurance?

Required employer coverage for workplace injuries, covering medical bills and lost wages.

39 / WTF

What is in network vs out of network?

In-network providers have insurer contracts and cost less. Out-of-network care can be dramatically more expensive.

40 / WTF

What is COBRA?

A law allowing you to keep employer health coverage after leaving a job—if you pay the full premium.

41 / WTF

What is Medicaid vs Medicare?

Medicaid is income-based public health insurance; Medicare is generally age-based coverage for people 65 and older.

42 / WTF

What is the insurance marketplace?

The government-run site for buying health insurance without an employer plan, often with income-based subsidies.

43 / WTF

What is telematics insurance?

Auto insurance priced from data about how, when, and where you drive, captured by an app or device.

44 / WTF

What is embedded insurance?

Insurance sold inside another product at checkout, such as travel protection or a phone warranty.

45 / WTF

What is a captive insurance company?

An insurer formed by a large company to insure its own risks instead of buying all coverage externally.

46 / WTF

What is admitted vs non-admitted insurance?

Admitted insurers follow state rules and guaranty protections; non-admitted insurers offer more flexible, higher-risk coverage.

47 / WTF

What is a surplus lines market?

The market for unusually risky or specialized exposures standard insurers will not cover.

48 / WTF

What is an AM Best rating?

A financial-strength rating for insurers. A stronger rating indicates a better ability to pay claims.

49 / WTF

What does hardening market mean?

Prices rise, coverage gets harder to find, and insurers tighten underwriting. A soft market is the opposite.

50 / WTF